Gucci has been a handbag highlight for me for what feels like seasons on end. From Bright Diamente to Fringe to Bamboo , each new collection has found a way to win me over. Now, Gucci has sealed my everlasting love with the Jackie Soft collection, a nod to the house classic Jackie bag.
The Gucci Jackie dates back to the 1960s, when it found a namesake in Jackie Onassis. Much like Ms. Onassis, the bag became an instant icon, and the Jackie Soft is a modern reinterpretation with supple-yet-durable leather in five different styles, all in a range of colors and skins.
The collection includes sage green and nut brown crocodile; soft leather in shades as diverse as candy pink, aqua and mustard yellow; python in shades of bordeaux and aquamarine; and classic neutrals, like black and beige. And that’s only scratching the surface of the muted, rich tones you’ll find in the Jackie Soft collection.
Kate Moss stars in the campaign for Gucci Jackie Soft, and the juxtaposition of her and Jackie O seems fitting–a thoroughly modern evolution of a classic bag gets a thoroughly modern representative. The ads also highlight the new design’s versatility; the Jackie Soft is an ideal classic, but it’s contemporary enough to translate well on not-so-traditional women as well.
I look at so many bags that finding one that really grabs my attention is quite the feat, but the Jackie Soft did just that from the beginning. I love the elegant feel, but the soft leather gives a more approachable edge to the design. The leather is touchable, but the bag looks like it will last for years to come.
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